1 Of Frog Wines and Frowning Watches : Semantic Priming of Perceptual Features and Brand Evaluation
نویسندگان
چکیده
Draft: Please do not quote.
منابع مشابه
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Three experiments show that semantic primes can enhance perceptual fluency, resulting in higher liking of the perceived product. Specifically, semantic primes that cue the visual identifier of one of two products (e.g., a bottle of wine with a frog shown on the label) increase preference of the prime-compatible target over another target (e.g., a wine without a frog on the label). This is obser...
متن کاملSemantic Priming Effect on Relative Clause Attachment Ambiguity Resolution in L2
This study examined whether processing ambiguous sentences containing relative clauses (RCs) following a complex determiner phrase (DP) by Persian-speaking learners of L2 English with different proficiency and working memory capacities (WMCs) is affected by semantic priming. The semantic relationship studied was one between the subject/verb of the main clause and one of the DPs in the complex D...
متن کاملBrand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique
Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...
متن کاملControlling the unconscious: attentional task sets modulate subliminal semantic and visuomotor processes differentially.
Are unconscious processes susceptible to attentional influences? In two subliminal priming experiments, we investigated whether task sets differentially modulate the sensitivity of unconscious processing pathways. We developed a novel procedure for masked semantic priming of words (Experiment 1) and masked visuomotor priming of geometrical shapes (Experiment 2). Before presentation of the maske...
متن کاملThe Effect of Semantic Mapping as a Vocabulary Instruction Technique on EFL Learners with Different Perceptual Learning Styles
Traditional and modern vocabulary instruction techniques have been introduced in the past few decades to improve the learners’ performance in reading comprehension. Semantic mapping, which entails drawing learners’ attention to the interrelationships among lexical items through graphic organizers, is claimed to enhance vocabulary learning significantly. However, whether this technique suits all...
متن کامل